As Chuck Klosterman writes in his book IV: A Decade of Curious People and Dangerous Ideas
The Cast of the Jersey Shore
15 Minutes of Fame
The phrase “15 minutes of fame” doesn’t quite fit in this situation – the cast gets 15 minutes every episode. An entire subculture is now devoted to heckling and parodying the show – see here and here. It’s safe to say that the peak of their celebrity – although we don’t know how long it will be – has started. It only makes sense for them to strike now and branch outwards. The article talks about diversification – since $180,000 per cast member per episode is a good start, but the potential earnings are much higher.
Mike S, who goes by the moniker “The Situation”, is reportedly marketing a cologne that smells like money. I suppose if you wanted the money smell, you could buy the cologne in lieu of rubbing cash all over yourself. Regardless, I predict that it will sell to a certain corner of the scent market – go figure. Jwoww, Jenni Farley, has the right idea with her clothing line.
The best line of the article came near the end, however: “In other words: Buy stock.” Yes, the cast enjoys their 15 minutes of fame now, but no one will buy ‘The Sitch’ money-scented cologne in 2015. Of course, I wish the Situation luck, and if it is still selling well, I’ll buy it as a condition of me writing this article. Still, Mike (and the rest of the cast!), you’ve got to invest some of that cash into some proven assets – like stocks and bonds. I hope that their fame ends with them having plenty of money, and don’t end up celebrities for a different reason – losing the money they had.
